So now you’ve got a clothing line, and while it’s doing all right, you want to expand the business and go further and higher. Well you’re in luck since these five tips will help your clothing line experience viral growth that will leave the competition in the dust. All you really need are guts and patience, and you’ll be fine.
- Get Customer Feedback
This is the single most important thing you need to do. Make sure you get feedback from customers be it online, email, social media, email etc. Pay attention to the feedback you’re getting and respond in the best and quickest way possible. If there’s criticism about the material, delivery, staff or whatever, have your staff check it out as soon as possible.
- Use Social Media
This one really doesn’t need much of an explanation now does it? These days you cannot sell or promote anything without using Facebook, Twitter, Instagram, or the other social networks. Simply put, social media is essential for getting word out and indeed, go viral. All it takes is a clever marketing campaign or ad, something that will catch the attention of people, and they’ll do the work for you and spread word about your brand.
When it comes to social media, the keyword is activity. Always update your account whenever there’s new development. The moment you stop updating your Facebook or Twitter page, you’re a step closer to losing customers. Make no mistake about it: social media is where people are, so you need to be there too.
- Give Away Free Stuff
Nothing grabs the attention of shoppers quite like the word “free”. Of course you don’t want to give away everything, but every now and then, give customers something free like an accessory or maybe a discount on the bestsellers. To develop a loyal customer base, save the best offers for those who buy from you regularly, although you need to offer something to new customers so they’ll be enticed to come back.
- Send Newsletters
If you’ll notice, a lot of websites offer newsletters or weekly emails for new members and site visitors. There’s a good reason for that, and that’s to keep them updated of the latest developments and product releases. You should do the same with your clothing line, so that even if customers don’t visit your website they’ll know when new releases are available. Newsletters have another function, and that’s to lure people back to your online store and buy.
- Use Videos for Promotion
Spend some time on YouTube and other video channels, and you’ll notice that companies regularly upload new videos of their products and services. The reason for this is that video has become an integral part of every business marketing strategy. Sure you can display pictures of your newest clothes, but there’s nothing quite like seeing them in video.
When it comes to promotional videos, you need to hire a professional video production company in Toronto like Memory Tree. Avoid hiring amateurs who don’t know what they are doing.