Many of us work in the fashion industry in one capacity or the other. Its an industry that’s fairly clique, and there’s a pretty clear pecking order. Retail workers at big chain stores are at the bottom, while big designers are at the top.
One of the most important aspect of the industries is the retail sector, which includes independent clothing stores, pop up shops, and bigger brands like Zara, Topman, etc.
Whether you run a large brand with huge profit margins, or a smaller brand with lower margins, it’s extremely important to follow the right management and storefront policies to ensure the success of your business. You need to ensure customers keep coming back while keeping employees happy and the store running profitably.
Customer Service is Number 1-
Your employees need to be trained in stellar customer service. This means absolutely ensuring that they are 100 percent happy with the experience. One of the biggest pet peeves customers have is when there’s no employee to help them out. The last thing you want is an irritated customer waiting 15 minutes just to get to try on your shoes. Always ensure that no customer waits more than a few minutes service. If it’s any longer, changes absolutely have to be made.
Reduce Utility and Overhead costs-
Many stores are incredibly wasteful in terms of energy. There’s absolutely no reason your store’s lights should stay on after the store has closed. Additionally, you should switch over to more energy efficient forms of lighting so that you can save energy. Even 500-1000$/month saved in utility costs is a major saving for any store. You should hire a commercial electrician to help you switch over to energy efficient LED lighting. I personally like Transfer Electric in the Toronto area(their website is www.bestelectriciantoronto.ca)
Keep Your Employees Happy-
Happy employees are productive and friendly employees. Customers when sense when an employee is angry but is putting on a friendly face for the job. It’s very important to make an employee feel valued, and make them feel like their job has a purpose beyond making their employer money. The best example of this is a company like Apple, whose employees feel like they’re part of a family. One of the reasons that Apple’s customer service is so stellar is because employees generally love the Apple brand, and there’s a ton of team building that goes on.